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About Us About Purpose

 

 

Our Purpose

Our purpose is to equip business to improve the world.

To equip is our calling. We are leaders and enablers, researchers and practitioners, learners and teachers. We partner with leaders, empowering organisations to act with purpose.

We believe business is the most powerful lever for creating meaningful impact beyond borders. Capitalism works especially well when value is consciously created for all stakeholders.

Improving the world is what happens when organisations intentionally serve their stakeholders sustainably. Profit is the proof of shared value creation. When businesses operate with aligned and authentic purpose they help themselves and the world.

 
 
 
 

Our Vision

Founded in 2014 in Australia by Danielle Duell, People With Purpose believes in creating profit purposefully.

By that we mean we are passionate about helping organisations intentionally create economic value (profit) in ways that also create value for society (people) and the environment (planet).

Our vision is for making profit purposefully to become the dominant mindset and practice of leaders all around the world within our lifetime.


Our Promise

To make this vision come true, we work closely with CEOs, Entrepreneurs, Executive and Senior Leadership Teams, Governments and Boards to help them collectively develop purpose-led strategies and purposeful leaders. In short, our clients choose to work with us because:

We help make profit purposefully.


Our Partners, Affiliations and Certifications

 
 
 
 
 
 

 Our Values

Purpose in Practice

We each have a clear sense of individual purpose, understand how we contribute to our company purpose and are inspired by how contributing to that purpose can powerfully improve the world for present and future generations.

Empathetic Leadership

We respectfully and thoughtfully demonstrate care and concern for ourselves, our colleagues, clients, loved ones and communities. We actively work to create open and constructive environments that model tolerance, respect, service, collaboration and accountability.

Fun and Productivity

We work hard and smart with a strong sense of urgency to fulfil our responsibilities and an ability to have fun while being productive. We find great joy in delivering value for our clients and creating a happy work environment for our team mates.

Knowledge in Action

We are a team of exceptionally conscious and curious learners, but we don’t just think, or talk. We make things happen by intentionally using and sharing our knowledge, experience, talents and time to actively create new possibilities for positive impact.

Wise Choices

We are mindfully aware of our power to choose our response to any given situation and make choices our future selves will thank us for. We’ve learned that meaningful success requires consistent and persistent commitment to daily habits of excellence. We care for our bodies, minds, hearts and spirits with the aim of bringing our best selves to each moment.

Growth for Impact

We believe in our individual and collective capacity for positive change and growth which considers the 4Ps of Purpose, People, Planet and Profit. We are results-oriented and focus on outcomes, not just activity. We constantly challenge and equip ourselves, each other, and our clients to grow and change for the greater good.

 
 

 Our Team

DANIELLE

CEO & Founder

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JACQUI

Purpose-led Strategist & Coach

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STEPHEN

Purposeful Leadership Coach

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HANNAH

Purposeful Leadership Coach

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MATT

CTO (Advisory)

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nicole

Digital Operations

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SARAH

Bookkeeper

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FELIPE

Research Assistant

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People With Purpose is a certified B Corporation and Social Enterprise, founded in 2014 by Danielle Duell who is the sole owner and director of the company. As a certified Social Enterprise, People With Purpose has a defined primary purpose to equip business to improve the world, derives the majority of its income from trade (as opposed to from donations or grants), and invests efforts and resources into its purpose to the extent that public/community benefit outweighs private benefit. People With Purpose is committed to a sustainable future. As part of this, we are committed to Net Zero by 2030. As of 2022, People With Purpose is carbon neutral.

 

Work and Learn With Us

 
In addition to our work with organisations, we have supported more than 80 future leaders through our university internship program. If you are interested in gaining experience in purpose-led business or perhaps joining our team, we would love to hear from you.