The Climate Action Mindset: Creating a business culture that prioritises a safe climate

Businesses that are championing climate action are guided by leaders who create a company culture that puts climate at the core of business. In a recent online event hosted by People With Purpose in partnership with the B Corporation Climate Collective, several business leaders shared the importance of company culture to achieve climate action in their organisation, how they adopted a climate action mindset, and how you can too. Learn more...

purposeDanielle Duell17 June 2021Comment

What's Your Business Impact? Become more sustainable, resilient and purposeful

What projects could you be advancing right now that will help you build a more sustainable business? As leaders, we have an opportunity to act as an example for others, and foster purposeful action even in imperfect circumstances. As decision-makers, designers and managers of business projects, it is always possible for us to lead our teams purposefully and use our businesses as a force for good.

purposeDanielle Duell23 November 2020 Comment

Purposeful Project Management: Getting the Right Things Done

What projects could you be advancing right now that will help you build a more sustainable business? As leaders, we have an opportunity to act as an example for others, and foster purposeful action even in imperfect circumstances. As decision-makers, designers and managers of business projects, it is always possible for us to lead our teams purposefully and use our businesses as a force for good.

purposeDanielle Duell12 October 2020Comment

Purposeful Marketing: Avoiding the Traps of Purpose Washing

When you effectively communicate your business purpose through marketing, you are giving your customers a reason to choose you over your competitors, as they can see how you align with their values. However, it must be done properly. Read this article to learn about what can go wrong and how to ensure you don’t make the mistakes of other businesses who have fallen into the trap of ‘Purpose Washing’.

purposeDanielle Duell3 July 2020Comment

The difference between Purpose, Mission and Vision

Your business reaps the rewards when purpose, mission and vision are utilised appropriately as key tools leading business strategy. Learn about the difference between purpose, mission and vision, and how to utilise them in your organisation.

purposeDanielle Duell15 June 2020 Comment

Purpose to the Rescue: leading in times of uncertainty

Many of us find ourselves in positions where we are now leading in uncertainty. Through the use of the Principles of Purposeful Leaders, you can ensure your actions are informed to create a positive impact on the people around you. Click here to learn more about the 4 paradigms ( imagination, integration, individuals and impact) and how leaders in business have adopted them to enable positive change and resilience.